Royal Shakespeare Company

brand audit
visual development
brand bible creation

The RSC create world class theatre, made in Stratford-upon-Avon and shared around the world. They perform plays by Shakespeare and his contemporaries, as well as commissioning a wide range of original work from contemporary writers.

The purpose of the RSC is to ensure that Shakespeare is for everyone, unlocking the power of his plays and live performance, throughout the UK and across the world.

Lisa was commissioned to help with their message by researching and creating a brand bible for both classic and contemporary audiences, delivering guidelines to provide their partners with the design flexibility they need while ensuring a consistent brand look for the RSC in order to roll out a global licensing programme.

the challenge

The brief came with many challenges, the main one being how to develop such a well recognised brand for two very different audiences whilst maintaining the integrity and essential look and feel of the RSC for their audiences both in the UK and further afield.

find out more about the RSC 

the solution

Initially, Lisa carried out a brand audit in order to determine the principles of delivering a consistent and flexible brand bible based on the cornerstones of the existing brand.

The existing RSC logo then formed the foundation of a brand development process to provide a set of rules and flexible options for the creative use of the existing brand across multiple formats for print and digital channels for both classic and contemporary applications – to inspire the development of imaginative and creative consumer product ranges across multiple markets and inspire an exciting consumer licensing programme.

“Lisa’s diligence, creative flair and intuition as to the needs of a large organisation made a potentially challenging process both straightforward and pleasurable. I would highly recommend her people and design skills to anyone!”